This module teaches a participant how to build an IPM business plan for a pest control service. All facets of the business-building process are covered, including marketing, pricing, training, equipment and supplies, frequency of visits, and client communications. Budgeting, market analysis, and client characteristics are also discussed. By the unit’s end, the participant will be able to explain the components of an IPM business plan to a potential client and draft a sample IPM service contract.
This module discusses how to educate one’s customers about IPM. The participant will learn the basics of customer education and why it is so important. He or she will also develop communication skills for talking about IPM to clients and potential clients. A PowerPoint that can be modified for your companies use is included with this module.
Good communication with customers is crucial for an IPM-based service. This module teaches the service provider what he or she will need to tell the customer about IPM at the initial visit and successive visits, and also what he or she needs to ask the customer. The benefits of regular back-and-forth communication between client and provider become clear in this module. By the unit’s end, the participant will have learned new communication strategies to aid his or her business.
This module discusses record keeping as a way to improve a business’s IPM services. How records are used, what scouting and monitoring are, what to record, evaluation of client property, and the benefits of evaluation are all discussed. By the unit’s end, the participant will know what the most important things to record are and how to enter that information into a record-keeping system.
What one does on a first visit as an IPM professional is crucial not only for successful management of a client’s property, but also for a client’s positive perception of the IPM process. This module will help increase a participant’s evaluation and communication skills for the “walkabout” or initial property tour. The participant will learn what problems to look for, what weeds may be seen, and what cultural practices (mowing, pruning, etc.) to ask the homeowner about. Taking good notes and photos, reviewing contract options, explaining promotional materials, and even taking a client on the walkabout are all good strategies for welcoming the client to IPM.